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Negative Keyword

Definition

Keywords that you don’t want your ads to be displayed alongside of. Use them to ensure your ad isn’t placed with irrelevant searches.

“Having an effective negative keyword strategy is one of the cornerstones of a successful #PPC account.” — @PPCHero #Marketing
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Resources

  1. How to Use Negative Keywords to Positively Impact Your Campaign Strategy
  2. PPC Keyword Research 101: How To Build Your Campaigns
  3. Stop Paying for Stupid Clicks: Negative Keywords for Positive ROI